With over a decade of experience as an adept digital marketer and branding professional, Ms Akanksha has played a multifarious role in digital brand management and strategy for various brands across segments like FMCG, entertainment, F&B and lifestyle. In the education sector, Ms Akanksha leads brand operations for the Mount Olympus group and manages the digital presence of the brand. With her entry into the group, she has rebranded and upscaled the brand Mount Olympus and now manages all brand marketing collaterals with her team. With the group expanding, Ms Akanksha also spearheads the launch of new branches at various levels from space and collateral branding to creating and establishing operational protocols on a brand level, while closely working with branch teams to gather insights on how to drive the brand further. In her years of rich and diverse experience as a Group Head at IPG Mediabrands and Lead Account Manager at Dentsu, Akanksha has given her strategic inputs and has managed the digital presence of global brands like Coca-Cola, BMW motors, Costa Coffee, ABP News and Lotus Herbals, while also being responsible for business growth and account upscaling at the agencies she was associated with. In addition to being an agile brand and digital strategist, Akanksha is also a Meta Facebook certified media planner and buyer.

Ms. Akanksha Priya